Why register a premium domain name?
Well, your domain is often the first thing users see. A great domain name changes everything. It’s all about first impressions.
1) Premium Domains Are Trustworthy
Most of us often equate domains that are overly-hyphenated, have unfamiliar extensions, and are confusing or long, with spam, porn, or illegal sites. They are perceived as sites that offer little value to the visitors, and can even be dangerous or unsecured. A ‘.com’ domain is widely recognized and is more trusted by visitors. This in turn will improve click-through rate and sales.
2) Premium Domains Make It Easy For Your Customers To Find You
When your domain name is easy to remember (memorable), people are more likely to find your website. Not only for your new and potential customers, but also easier for your existing customers to find you when they need your products or services again. Higher traffic is definitely what a business needs to generate new and repeat sales and profit. That is why short, keyword-rich, and descriptive domains are in high demand. It could be the most important investment you can ever make for your business.
3) Premium Domains Are Good For SEO (Search Engine Optimization)
Who wants to be ranked on the first page of a SERP (Search Engine Results Page)? This is particularly true when having a top ranking in Google almost guarantees to be seen as ‘authority site’. Exact-match (keyword) domains tend to perform well in organic search engine results on those keyword search terms as long as the content on the site is of high quality and relevant to the domain name.
4) Premium Domains Can Reduce Your PPC Costs
Studies have shown that exact match domains can dramatically reduce the costs of clicks in most pay-per-click campaigns. With high Quality Scores, such keyword-rich domains, when appear in an ad, are more appealing to the searchers and therefore attract higher numbers of clicks (higher click-through-rate usually reduces the cost-per-click).